Wednesday
Apr 15
2020

Advertising Compliance Part 1: Print, Radio & TV

Registration Options & Pricing

Please select your membership status.


Recorded Webinar Includes

  • Recording of the Live Webinar
  • Can be viewed anytime 24/7, beginning 2 business days after the webinar
  • Handout and Take-Away Toolkit
  • Available on Desktop, Mobile & Tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your credit union
  • Presenter’s contact info for follow-up
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9:00 am – 10:30 am HST
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Advertising brings in the bacon – but beware of potential UDAAP violations! Learn about the exceptions and flexibility in print, radio, and TV mediums and how to develop consistent, compliant campaigns.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Understand the regulatory requirements for print, radio, and TV ads
  • Use the flexibility offered for streamlined disclosures for certain ads
  • Develop compliant and consistent advertising campaigns
  • Implement best practices for review and approval of print, radio, and TV ads
  • Manage risks related to unfair, deceptive, or abusive acts or practices

WEBINAR DETAILS

As your marketing campaigns evolve and expand, the regulatory requirements for print, radio, and TV advertisements remain the same. While this provides challenges, it also provides opportunity to reach consumers in innovative and compliant ways. This training session will explain the regulatory requirements in plain English to assist you in developing compliant traditional media advertising campaigns.

Specific attention will be paid to the exceptions and flexibility offered by print, radio, and TV advertisements. Whether such exceptions extend to billboards, internet radio (e.g., Pandora), and electronic video (e.g., YouTube) will also be explored. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and best practices.

Attendance certificate provided to self-report CE credits.

WHO SHOULD ATTEND?

This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.

TAKE-AWAY TOOLKIT

  • Article outlining advertising review tips
  • Ten common compliance mistakes in advertising – with regulatory citations
  • Employee training log
  • Interactive quiz

DON'T MISS THESE RELATED WEBINARS!

"Advertising Compliance Part 2: Website, Online & Social Media"
Tuesday, April 28, 2020

"Digital Marketing Strategies: What’s Working in 2020?"
Tuesday, June 30, 2020

 

NOTE:  All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTER

Howard & Howard Attorneys PLLC
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