Bruce Paul

Rivel, Inc.

Photo Bruce Paul
Bruce Paul is one of the most respected researchers in the banking industry. He is the creator of the Banking Benchmarks® and a frequent keynote speaker on customer experience and brand equity at industry conferences and events. His expertise is often cited in banking and general business publications.

Bruce has held senior global leadership positions at the Nielsen Company, Greenwich Associates, and Qualtrics. In these roles, he has designed and implemented very large research and brand programs at scores of banks, including seven of the top 15 banks in North America.