Bruce Paul

Rivel, Inc.

Photo Bruce Paul
Bruce Paul oversees Rivel’s banking research business, CXLign – Banking, which uses the results of its vast Customer and Prospect Benchmarks survey dataset to produce focused reports on specific institutions within a particular area, and helps financial institutions measure their competitive position and track their performance. As a leading expert in banking consumer research, Bruce is a regular speaker at industry conferences and has helped numerous financial institutions develop consumer experience programs.

Before joining Rivel, Bruce founded Customer Experience Solutions and created the Banking Benchmarks, the largest syndicated banking studies in the world. Bruce holds a bachelor’s in Political Economy and Asian Studies from the University of California, Berkeley, and a master’s in Cantonese from the University of Hong Kong.