Harness the Power of AI in Your Marketing Strategy

In this webinar, you'll discover how AI is leveling the playing field for community-focused financial institutions — from Sam Altman's prediction that "AI will do 95% of what marketers use agencies for" to the reality that you can now compete with larger institutions by scaling knowledge work at minimal cost. It will explore real-world applications, including advanced prompting techniques for loan product messaging, visual content creation for community events, data analysis for consumer insights, and automation workflows that are already helping community financial institutions strengthen their local presence.

This isn't just theory — you'll see live demonstrations of tools like Copilot, ChatGPT's advanced features for crafting communications, NotebookLM for synthesizing regulatory updates and market research, and cutting-edge image generation platforms for creating professional marketing materials in-house. Plus, you’ll learn how to future-proof your marketing approach while maintaining the personal touch and community focus that sets you apart. Whether you're just starting your AI journey or looking to optimize existing implementations, this session will provide the actionable insights and practical frameworks you need to harness AI's transformative potential while staying true to your community values.

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.