Ways to Optimize & Maximize Your Website

April 28, 2025
Live Webinar:
DateApr 28, 2025Duration90 minutes
12:00 PM PDT01:00 PM MDT
02:00 PM CDT03:00 PM EDT
  • Unlimited connections for your institution
  • Available on desktop, mobile & tablet
  • Take-away toolkit
  • Presenter’s contact info for questions
On-Demand Webinar:
  • Unlimited & shareable access starting two business days after live stream
  • Available on desktop, mobile & tablet devices 24/7
  • Take-away toolkit
  • Ability to download webinar video
  • Presenter's contact info for questions
See Registration Options

Discover proven strategies to transform your website from a simple information hub into a powerful revenue-generating and relationship-building engine.

Whether you're planning a website refresh or looking to optimize your current digital presence, this session will deliver practical insights you can implement immediately to stay competitive in today's digital-first banking environment.
 
WEBINAR HIGHLIGHTS:
  • How leading financial institutions are leveraging cutting-edge design trends while avoiding the limitations that cause many established institutions to fall behind the curve
  • Proven strategies for measuring and optimizing your website's conversion funnel – from initial visitor engagement to completed applications for loans and new accounts
  • Key analytics and metrics that demonstrate your website's business-driving capabilities, helping you make data-driven decisions for continuous improvement
  • Strategic content optimization techniques that enhance both accountholder engagement and SEO while maintaining regulatory compliance

WEBINAR DETAILS

Social media and the online opportunities it creates are great. But at the end of the day, relying on social platforms alone to build visibility and engage your target audience is like building a new home on leased land – and there is a very real risk that your landlord will change the terms at some point down the road.

Is your financial institution's website truly working as hard as your team? With more people visiting your website than stepping foot in branches, it's time to treat your digital presence as your number one branch and give it the attention it deserves. Today's financial institution website can not only enhance the consumer experience but also streamline sales and foster deeper connections within the communities you serve.

WHO SHOULD ATTEND?

This informative session is best suited for those who manage your website, including (but not limited to) marketing, technology, operations, and compliance. Additionally, senior management may also find the session valuable to help position the website as a strategic engagement and acquisition tool for the institution.

TAKE-AWAY TOOLKIT

  • Each participant can receive a complimentary website visual attention analysis based on the powerful Feng-GUI technology. This tool simulates how visitors interact with your website in the first few seconds, helping you identify which elements grab attention and which might be overlooked. Understanding this visual hierarchy can be crucial for optimizing your site's effectiveness and conversion potential.
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.

Presented By

Eric C. CookEric C. Cook
WSI & The LinkedBanker
© 2025 FINANCIAL EDUCATION & DEVELOPMENT, INC