Sweepstakes, Contests & Lotteries: Navigating Compliance Issues

Whether your promotions are digital, print, or televised, multiple compliance regulations strictly govern what can be said, the elements that must be included, and how they should be displayed. Violations can result in fines or lawsuits. One of the most frequent questions compliance officers receive concerns drawings and contests promoted via social media. While these can be effective and enticing marketing tools, financial institutions must take care not to cross the line into conducting a lottery, which is illegal under most state laws.

In this session, we will review the rules and regulations you should consider before promoting your next giveaway. We will provide guidelines and tools to help you avoid costly errors when developing your promotions, as well as best practices for working with outside marketing agencies.