Advertising Compliance Part 2: Electronic Advertising, Including Social Media, Internet & Texting
On-Demand Webinar:
StreamedAug 8, 2024Duration90 minutes
- Unlimited & shareable access starting two business days after live stream
- Available on desktop, mobile & tablet devices 24/7
- Take-away toolkit
- Ability to download webinar video
- Presenter's contact info for questions
The regulations for advertising deposit and loan products are as varied as the promotions themselves.
Part 2 of this two-part series
will cover electronic advertising, including social media, internet, and
texting. Ensure you understand the electronic ad frequency limitations, avoid
bombarding your subscribers, and meet the compliance requirements with ease.
Get results with your advertising, confident that it checks all the boxes.
AFTER THIS
WEBINAR YOU’LL BE ABLE TO:
- Explain the security and privacy issues involved with electronic advertising
- Distinguish when express consumer consent is required for electronic advertising
- Understand the specific restrictions imposed on the use of email and text solicitations
- Use endorsements and testimonial comments appropriately and confidentially
- Define the recommended restrictions when social media is used for advertising
WEBINAR DETAILS
One of the most popular methods of advertising is
via electronic media, especially social media, the internet, and texting.
However, more and more people are complaining about being bombarded on these
communication channels. Consequently, special rules have been adopted to
provide protection to consumers when electronic advertising is used. This
webinar will focus on these special rules regarding all types of electronic
advertising, including social media, the internet, and texting.
(Note: Part 1 of this two-part series is scheduled
for July 18, 2024. It covers the general content and requirements for all types
of advertising, while this webinar will focus on the additional special rules
regarding electronic advertising.)
WHO SHOULD ATTEND?
This informative session
is designed for marketing and advertising personnel, compliance officers, legal
officers, auditors, and managers.
TAKE-AWAY TOOLKIT
- Sample consumer consent to receive electronic disclosures
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
NOTE: All materials are subject to copyright. Transmission, retransmission,
or republishing of any webinar to other institutions or those not employed by
your institution is prohibited. Print materials may be copied for eligible
participants only.
Presented By
Spencer Fane LLP
© 2024 FINANCIAL EDUCATION & DEVELOPMENT, INC
